About Claire’s Accessories
Claire’s is a very well know retailer of trending and current costume jewellery and accessories aimed at young adults and teenagers. Pick up some must have range of hair clips, hair bands, gemstone hair accessories as well as bags, scarves and hats. Customers can pick out products using the easy to use menus or product search box. The Claire’s website is of a trendy design with up to the minute social links, a useful blog full of trending information about the latest products and styling tips for the fashion conscious.
Claire’s is a chain of stores selling accessories to mostly young girls. Online is the place for adults to find gifts for their younger siblings and children or just to get something a little different for themselves.
The site makes the target audience clear from the start with a range of photos of girls with the accessories available. Images change depending on the season, focusing on the likes of Christmas, Halloween, and even St. Paddy’s Day throughout the year.
It’s quick and easy to find something that you want, with sitewide offers clearly labelled from the homepage. For example, there’s a large banner labelling the buy one get one free offer available. And to entice people to buy in the moment, there is a banner at the bottom detailing the delivery options, including the best time to order by and free delivery options based on amount spent. The downside for some may be the wide range of delivery options and the click and collect options. It can be a little overwhelming with six options, but it does make it clear that Claire’s delivers around the world.
Towards the bottom, the contact and FAQ sections are clearly labelled. That’s when it’s visible that parties are available, which could be promoted elsewhere on the site for better traction.