At first glance there are plenty of instant help and guidance right at the top of the site and above the fold. You have the shop link for all buying, one for broadband, a explore link, support and my Vodafone. The explore tab takes you to all the services and perks that customers can use and enjoy. The support link reveals all the help pages such as contact us and what to do in difficult circumstances like bereavement.
The Vodafone shop homepage focuses heavily on the latest offers which I guess and good retailer should do. Underneath the offers customers can find a tabbed menu with links to all the main product categories. These include pay as you go, pay monthly and technology offers. There’s also help with keeping your existing numbers and a coverage checker to check the signal in your area. The footer contains another bunch of links to other parts of the site and help pages.
The checkout process for PAYG purchases seems fairly straight forward. Simply choose the phone, pick your bundle of minutes, texts and data and then add it to the basket. Here you can redeem a promotional code, choose the delivery method and you’re done. Payment is made by debit or credit card. The process is the same for pay monthly contracts except you will have to set up a direct debit for your regular payments. Delivery is free for all online orders at the time of writing.
If you keep in touch via Twitter or Facebook then you might pick up some exclusive special offers especially when upgrading your existing deal.