ESE Direct Review
OK so here is our quick review of the ESE Direct web store. As I’ve mentioned at the beginning of this article ESE sell a range of industrial and office equipment online. There are many industrial equipment suppliers offering a good service at low cost and this makes the sector a little competitive with pricing and delivery making or breaking the seller. ESE Direct have been in this sector for over 40 years which gives the store a great deal of credibility as standing the test of time, especially during recession is a difficult task.
Looking at the homepage the menus are clear and concise with clear category descriptions. Below the main menu there’s a full spread banner with a deal of the day offer and further down the page there’s a quick pick promotion section with a mix of offers detailing the saving and whether the product includes free delivery on top of the discounted price. Surprisingly while I was accessing the homepage up pops a discount code offering me 6% off all orders over £50, this could sway the decision to buy and is a great customer incentive.
On top of low pricing offering a reliable delivery service is a deal breaker and we find our users are swayed by free delivery promotions as this can add substantial cost to the purchase price especially for bulky items. ESE want to provide great value and this is cemented by the low price guarantee promising to beat a competitor’s price if it’s found cheaper elsewhere. It is difficult to beat a deal like this as you can shop around, find a cheaper price and ESE will try to beat it.
Let’s have a look at the delivery and returns policy. Firstly, you can get free delivery on your order as long as the cost is over £45 after and discounts are applied. Orders below the £45 threshold are subject to a charge. No carrier is stated but they do offer a list of destinations and nominated day and Saturday delivery is available. Payment can be made by many major debit or credit cards and is secured by sage pay. Paypal is also accepted as well as payment via Proforma. ESE can also offer a dedicated account manager for regular customers as well as account services for business customers.