About Phase Eight
Phase Eight are a popular retailer of women’s fashion in size range from 8 to 20. They have over 100 stores on the high street plus a further 200 concessions and customers can also shop online at phase-eight.co.uk. They sell beautiful dresses plus a selection of Wedding dresses, bridal gowns and wedding accessories.
Phase Eight is the place to go for all your occasionwear, whether you have a Christmas party, wedding, or school prom. There is something for all, and the site makes that very clear the minute that you reach it.
The homepage makes a point to draw your attention to the new arrivals with the top image, but the menu shares that there is far more to see. The downside is the images make the site a big clunky to use, especially if you don’t have the fastest internet speed. There’s also a brown banner to promote free UK deliveries and last date to order for the holidays that gets in the way of the flow of the site. On the upside free delivery is available subject to a minimum order spend which is valid on the standard delivery service, 3-5 days. Returns are postage paid so will incur no cost to the customer.
Phase Eight doesn’t just want you to buy a dress. The site promotes the style advice section to make sure you get the perfect dress. There’s also a styling section, but this is easy to overlook as it’s right at the bottom of the website. Following on social media stands out, but it takes time to find contact information. The use of pink text on a white background also makes it hard to read some of the links.